An Analysis of the Central Themes of the Bhagavad Gita and...

An Analysis of the Central Themes of The Bhagavad Gita and its Influence on Significant Historical Figures and Literature. Gavin McClung â€Å"You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself ‘I have lived through this horror. I can take the next thing that comes along.’ You must do the thing you think you cannot do.† -Eleanor Roosevelt The Bhagavad Gita has been estimated to have been in existence since about 500 BCE although the oldest known handwritten copy is in a museum in London and is dated to 1488. It predates the Bible, the Quran, and 50 Shades of Grey. As one of the oldest pieces of literature known to us it has gained a reputation as†¦show more content†¦Yoga translates literally to â€Å"skill in action†. This means that it’s not good enough to just have knowledge; you have to use it and act on it. This is a pretty simple idea and something that holds true to everyone on a very basic and understandable level. When coupled with the idea of Renunciation this theme of â€Å"Yoga and Renunciation† simply means to understand that material goods and things are just that; material. They won’t last forever so its pointless to place any value in them because whether we’re busy placing value in and buying the newest gadget to come out or even in something as simple as a watch or a car, we’re only gathering stuff that’s going to make our lives complicated and put a lot of stress on us. The less you have, then the less you have to worry about. The Yoga part of â€Å"Yoga and Renunciation† means that it’s not enough o know and agree with this concept of living free from the material, you have to actually do it if you want to live a strew free life full of inner peace. Many of the world’s most influential thinkers knew this and routinely put it into play in their daily lives. Confucious said in his Analects â€Å"The Master said, Incomparable was Hui! A handful of rice to eat, a gourd full of water to drink, living in a mean street--others would have found it unendurably depressing, but to Huis cheerfulness it made no difference at all. Incomparable indeed

Blockbuster Inc a Strategy and Competitive Analysis

Blockbuster Inc: A Strategy and Competitive Analysis April 27, 2007 Table of Contents Introduction 3 Blockbuster History 4 Competition and the State of the Rental Industry 5 The Strategy to Remain Competitive 6 Economic Factors 10 Supply Chain Strategy 11 Sales, Service and Promotion Strategy 13 Conclusion 16 Appendix 17 Exhibit 1 Blockbuster SWOT Analysis 17 Exhibit 2 17 Blockbuster Video Facts 17 Hollywood Video Facts 17 Netflix Facts 17 Exhibit 3 U.S. Home Video Industry: Historical Statistics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦19 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦20 Introduction Blockbuster Video is facing many challenges in trying to remain†¦show more content†¦Blockbuster has lost significant amounts of money in recent years: $1.6 billion in 2002, almost $1.0 billion in 2003, and $1.2 billion in 2004. The past few years, Blockbuster has been busy reinventing itself for a future in which video rentals may be on the way out. Competition and the State of the Rental Industry Technological and market evolution is finally catching up with the brick and mortar movie rental business. With all the new sources of competition available, Internet subscription services (Netflix), cheap DVDs at Wal-Mart, online movie download services, cable and satellite movie channels plus video-on-demand, Telco entry into the video business, it’s no wonder that Blockbuster and Hollywood Video are struggling. In 2005, Joe Flint and Kate Kelly reported in the Wall Street Journal that â€Å"Blockbuster Inc. is facing new pressures as signs increase that a sharp decline in the video-rental market is putting a strain on the company’s finances.† The company’s stock prices fell by 9.7% in late 2005, hitting a low of $4.60 per share. Then Hollywood Video (Movie Gallery Inc.) reported that sales at many of its stores dropped 10% the same quarter in 2005. Meanwhile, Netflix was gaining momentum and a customer base of almost six million subscribers (see ex hibit 2). Antioco admitted to the Wall Street Journal that the â€Å"rental industry is in the tank† and the firm’s SEC filing in 2005 said that it anticipates a â€Å"faster than expectedShow MoreRelatedCase Study : Video Concepts, Inc.1091 Words   |  5 Pages Business Communication Assignment Case Analysis and Report Writing Case report on Video Concepts, Inc. Submitted to: Professor Indra Nityanandan Submitted by : Vikram Choudhary Section- A Executive Summary Chad Rowan, an Entrepreneur by choice has been interested in doing business. 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Effectual Marketing Planning New Ventures â€Myassignmenthelp.Com

Question: Discuss About The Effectual Marketing Planning New Ventures? Answer: Introduction Samsung Leader 8 is an innovative brand of smartphone, which is scheduled to be released in 2018 in the Australian market at a price of $1000-$1200. The phone has unique features such as a secure Folder, Samsung Proprietary features, Full HD Super AMOLED screens and a large internal storage memory. This report has discussed the marketing plan of Samsung Leader 8. Write the executive summary The executive summary provides a clear and precise description of what is to be expected in the whole document, (Smith, 2011)). In this case, the executive summary should entail all the key areas covered in the marketing plan. Write an analysis of the current situation When analyzing the current situation, one should indicate the competitors available, their products, their strengths opportunities available in the market and their weaknesses, (Resnick, Cheng, Simpson Lourenco, 2016). A situation analysis should include data on: Stakeholders Stakeholders are persons interested in the success of an organization, (Baines, Fill Page, 2013). Stakeholders may be classified as follows: Colleagues, competitors, and partners: To draft a good marketing plan, consider the stakeholders goals, their offers to the business, what they dont offer, how they operate, and where they may go next, (Wymbs, 2011). The Government: This is the ruling authority in the business area of operation, (Whalen Holloway, 2012). Consider where the government fits in the business and the effects it may have on the success of the marketing process. Performance indicators When writing a marketing plan, one should clearly define the key performance indicators of the organization. The performance indicators would act as a basis for measuring whether the marketing strategy is succeeding or failing, (Tiago Verissimo, 2014). Review your buyers personas For a marketing plan to be comprehensive, one should research and explain the buyer interest, why they buy, where they buy and how they buy. One should also evaluate the outside marketing influences like demographics, economy, social or societal factors and their effects on the specific marketing group, (Royle Laing, 2014). Write the SWOT Analysis. A marketing plan cannot be complete without an analysis of the opportunities, threats, weaknesses and the strengths of the business, (Baines, Fill Page, 2013). Strengths are the unique capabilities of a firm. Opportunities are gaps in the market, which a company can exploit, (Baker Saren, 2016). Threats may also refer to the strengths of a business competitor, while weaknesses are inadequacies that may make the firm less competitive. Indicate the marketing objectives and issues. After indicating the SWOT analysis, one should indicate the specific issues that the plan is to focus on, and form strategies for achieving such goals. Design the marketing strategy. After indicating the strategic goals, the marketer should then indicate the marketing strategies which will be used to achieve such goals. The strategies selected will outline the specific target market of the firm and give specifics of the 6 Ps of the marketing mix, like Product, Price, Promotion, place, people, and positioning, (Smutkupt, Krairit Bakhang, 2012). Prepare the action plan The action plan explains how the marketing objectives would be executed, (Kotler Armstrong 2013). It specifies what is to be done, who will do it, how it will be done and the expected outcome Indicate the resources required An effective marketing plan must have resources in terms of funds, people, and technology, (Hollensen, 2015). This section of the plan highlights the resources needed. A marketer must indicate how the performance of the drafted marketing plan would be monitored. The progress of the marketing plan may be monitored through the administration of controls. SWOT and Competitor analysis These are the unique capabilities held by an organization, (Armstrong, Adam, Denize Kotler, 2014). Strengths may be technological, innovative or financial. The strengths of Samsung leader 8 are as follows: High patent: Samsung Leader 8 is an innovative phone, with unique capabilities. Therefore, it shall enjoy patent rights, as no other company can develop similar products. Competent research and development department: The department entrusted with research and development have qualified employees who can develop innovative ideas Unique Brand: Samsung Leader 8 is a unique smartphone brand, which will attract potential buyers who are ready to try a new smartphone model. Opportunities. Opportunities are market gaps that can be filled by an organization, (Jobber Ellis-Chadwick, 2012). Samsung Leader 8 is a product in the introduction stage in the product lifecycle. Therefore, it must exploit opportunities for growth like rising smartphone market and increased demand for smartphone-based solutions. Weaknesses. Weaknesses may refer to the constraints of the organization, that other rivals may take exploit, (Armstrong, Kotler, Harker Brennan, 2012). Some weaknesses that may be faced when marketing Samsung leader 8 include: Low-profit margin: Since this is a new product, in the introduction and growth stage, there is low-profit margin which may inhibit expansion of the client base. Several Competitors: There are several competitors with other superior brands selling in Australia. These include Apples iPhone brand and other brands. Threats. Threats are factors that may inhibit a business ability to compete effectively in the market, (Huang Sarigollu, 2014). Some threats to effective marketing of Samsung leader 8 include rise of the Chinese manufacturer and the frequently changing market demands and consumer tastes A mission statement is a brief statement which describes an organizations purpose, scope of operations, kind of products, geographical region of operation and primary customers, (Persaud Azhar, 2012). Everything done by Samsung is guided by its mission- to be the best Digital Electronics Company. This can be discussed in a diagram as follows: Marketing and financial objectives achievable in the first six months. Marketing objectives. Marketing objective Duration. To improve Samsung Leader 8s brand awareness by 50 % Two months, from January to February. To increase the Sale of Samsung Leader 8 by 28%. 3 months, from March to May To increase the overall market share of Samsung Leader 8 by 30% 1 month, from the end of May, to end of June. Financial objectives. Variable Financial objective Time frame. Revenue To generate 100,000 dollars in sales. Two months from January to end of February. Cost To reduce selling, distribution and personnel costs by 10 %. 3 Months, from March to May. Advertising. To pull down the cost of advertising by 20%. One month, from the end of May, to end of June. Marketing mix strategy: Digital marketing communication plan. A marketing mix is a combination of tactics and marketing tools that an organization uses to sell a product in the market, (Wood, 2012). It entails four Ps: Price, product, place, and promotion. Price: This is the value attached to a product, (Singh, 2012). Samsung Leader 8 will sell at a price between $ 100 and 1200 Product: This is the market offer, (Jain, Ahuja Medury, 2015). Samsung Leader 8 is the product in this case. Its features such as faster internet access, a large RAM, and a large storage are its specifications. Place: This is the target market of the firm, (Singh, 2012). Samsung Leader 8 is mainly targeted at Australian customers who are passionate about technology, and willing to try a new smartphone. Promotion: Promotion refers to a combination of techniques used by marketers to convince, customers to buy a specific product, (Singh, 2012). Samsung Leader 8 will be marketed online, by use of a website, search engines, and social media Digital marketing communication plan. This is a document set to analyze a companys competitiveness in the digital market, (Royle Laing, 2014). A digital marketing plan for Samsung Leader 8 will contain: Online value proposition: This is a promise of value to be enjoyed by customers upon purchase of a product, (Royle Laing, 2014). If a customer purchases Samsung Leader 8 online, he/she will enjoy a high quality product with features like Snapdragon 821, 4 GB Ram, 64 GB inbuilt, Display 4.2 inch (Front), 4.0 inch (Rear), Primary 12 MP Secondary 5 MP, Android 6.0 Marshmallow/Nougat and a Battery size of 2300mAh. Objectives: This is the main aim of a business, (Royle Laing, 2014). The objectives of the marketing team will be to increase the brand awareness in the online context, by reaching out to potential customers using digital platforms like search engines, website, and social media. Strategic approach: This is the approach that would be used to communicate the marketing information, (Thome, Scavarda, Fernandez Scavarda, 2012). In the online platform, the photos of Samsung Leader 8 will be shown with the description, specifications, cost, and benefits of purchase The digital marketing communication plan for Samsung Leader 8. objective Action program To improve Samsung Leader 8s brand awareness by 50 % Taking to Facebook, holding workshops and conducting online exhibitions through the website. To increase the Sale of Samsung Leader 8 by 28%. Motivating buyers through active online advertising and offer after sale services. To increase the overall market share of Samsung Leader 8 by 30% Strengthening client relationships and smart hiring through the acquisition of competent marketing staff. Financial objectives Objective Action program To generate 100,000 dollars in sales in two months Venturing in online brand awareness and brand promotion through the website and Facebook. To reduce selling, distribution and personnel costs by 10 % in three months Abolishing personal selling and venturing into online marketing, through creating a Facebook account, a marketing website and optimizing google search engine. To pull down the cost of advertising by 20% in one month Using Facebook account and website as advertising platforms to reduce advertisement costs. Implementation and control of the marketing plan. Implementation and control is a process geared towards ensuring achievement of the particular goals enshrined in the marketing plan, (Royle Laing, 2014). Implementation process includes: Establishment of annual objectives: Proper annual objectives must be established so that the implementation and success of the plan are evaluated, (Wood, 2012) Resource allocation: Resources encompass staff, finance, and technology, (Royle Laing, 2014). The financial resources will support in the proper execution of the marketing process, competent staff would ensure proper marketing decisions are made while proper technology will enable the development of the website, Facebook accounts and google search optimization. Actual performance of the planned activities: This involves the use of qualified personnel to perform the specified tasks like brand awareness, google optimization, and website development and conducting online sales. Leading and controlling the activities and execution of the plan: The execution of the marketing plan should be controlled at all levels. This would ensure efficiency of the execution process. Control process. Setting the performance indicators: The performance metrics should be set to determine whether the plan is being implemented as required, (Royle Laing, 2014). For instance, the success of the plan would depend on sales volume, stock rotation, and market share. Identifying the deviations from the planned values: The deviation may be determined through variance analysis, (Royle Laing, 2014). The planned values are the objectives set in the marketing plan. Measuring the values of indicators: The range of deviation should be measured. If the deviation is negative, then the marketing plan should be amended, (Jobber Ellis-Chadwick, 2012). Executing control measures: Control measures should be installed to correct the deviations such as control of the annual plan, control of efficiency and control of profitability, (Whalen Holloway, 2012). The marketing plan may be amended so as to correct negative deviations. Conclusion. In conclusion, this report has given a comprehensive discussion of the steps in drafting a marketing plan, the SWOT and competitor evaluation, financial and marketing objectives, the marketing mix and digital marketing plan communication strategy, programs of achieving a marketing objective and the implementation and control process of Samsung Leader 8s marketing plan. References. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of Marketing. Pearson Australia. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012).Marketing: an Introduction. Pearson Prentice-Hall, London. Baines, P., Fill, C., Page, K. (2013).Essentials of Marketing. Oxford University Press. Baker, M. J., Saren, M. (Eds.). (2016).Marketing Theory: A Student Text. Sage. Hollensen, S. (2015).Marketing Management: A Relationship Approach. Pearson Education. Huang, R., Sarigollu, E. (2014). How Brand Awareness Relates to Market Outcome, BrandEquity, and the Marketing Mix inFashion Branding and Consumer Behaviors(pp. 113132). Springer New York Medury, Y. (2015). Digital Marketing Optimization. InStrategic E-Commerce Systems and Tools for Competing in the Digital Marketplace(pp. 162-170). IGI Jobber, D., Ellis-Chadwick, F. (2012).Principles and Practice of Marketing(No. 7th).McGraw-Hill Higher Education. Kotler, P., Armstrong, G. (2013). Principles of Marketing (16th Global Edition). Persaud, A., Azhar, I. (2012). Innovative Mobile Marketing via Smartphones: Are ConsumersReady?Marketing Intelligence Planning,30(4), 418-443. Resnick, S. M., Cheng, R., Simpson, M., Loureno, F. (2016). Marketing in SMEs: a 4Ps Royle, J., Laing, A. (2014). The Digital Marketing Skills Gap: Developing a Digital MarketerModel for the Communication Industries.International Journal of InformationManagement,34(2), 65-73 Singh, M. (2012). Marketing Mix of 4Ps for Competitive Advantage.Journal of Business andManagement,3(6), 40-45. Smith, K. T. (2011). Digital Marketing Strategies that Millennials find Appealing, Motivating, or Just Annoying.Journal of Strategic Marketing,19(6), 489-499. Smutkupt, P., Krairit, D., Ba-Khang, D. (2012). Mobile Marketing and Consumer Perceptions Of Brand Equity.Asia Pacific Journal of Marketing and Logistics,24(4), 539-560. Thome, A. M. T., Scavarda, L. F., Fernandez, N. S., Scavarda, A. J. (2012). Sales and Operations Planning: A Research Synthesis.International Journal of Production Economics,138(1), Tiago, M., Verssimo, J. M. C. (2014). Digital Marketing and Social Media: WhyBother?Business Horizons,57(6), 703-708. Whalen, P. S., Holloway, S. S. (2012). Effectual Marketing Planning for New Ventures.AMS Review,2(1), 34-43. Wood, M. (2012). Marketing Social Marketing.Journal of Social Marketing,2(2), 94-102.Wymbs, C. (2011). Digital marketing: The time for a new academic major has arrived.Journal Of Marketing Education,33(1), 93-106.

The Relationship between Human... free essay sample

The Relationship between Human Character on the Surface and the Inner CharacterIntroductionJoseph Conrad is the author of Heart of Darkness, the book that features most of two main characters. The book addresses the issue of moving from light into the darkness which is transcending from civilization into the savage. Through the two main characters Marlow and Kurtz in the book, the relationship between the inner and surface character. The main objective of the essay is to point out the portrays of the characteristics of human nature and how they are caused and its impact on the personality. Each character in the novel serves a purpose as they play a role in describing different characters from different personalities. Whereby this is the real portray of what happens in any given society. The novel is a real reflection of the actual happening in our current societies.The Heart of Darkness is characterized by the behavior of the human which is portrayed by characters in the novel. We will write a custom essay sample on The Relationship between Human or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The novel portrays the real behavior of human beings. This characterization, Conrad eliminate Marlow and Kurtz from the list of Europeans with the fact that they do not act like them and another group was the natives who were the Africans, and finally, Marlow and Kurtz represented their distinguished type of character. Sidelining of these two characters is significant in a manner that it explains how the character can be adopted and later become a personality. In Page 207 Conrad says human can be good or evil. This character of being good or evil can be depicted with the external or the internal character. The novel states out the difference between the Europeans and Africans regarding character and also the character of Marlow and Kurtz to be different from one another. Each group represents a different character and personality. This can also be caused by the desire to acquire something where there could be a need for a different personality. For the case, the character of Kurtz is altered by his greed over the ivory. This scenario draws a clear picture of how personality and character can be influenced by a desire of acquiring something. This can be either affected positively or negatively, thus the effect to those surrounding. Kurtz is true explanation and justification of the perception that all Europeans are civilized whereas they are not. They are part of the causative of the savage in Africa. In (pg.111), Marlow argues that the character of a person can be determined by the activities someone is doing. And also overexposure can affect these. Marlows argument is justified by the fact about Kurtz whose initial character changed due to his change from the initial idea that he came to do in Africa and later got engaged into the ivory business that got him ruined and got to the extent of exploiting the natives. The desire to get rich diverted his mind and made him inhuman to the extent of loving ivory more than his life, whereby these love for ivory cost him his life. This certain piece justifies that a character can be adopted and later get into someone permanently and can in turn cause harm In (pg. 140) Marlow talks on the empty vessel. He takes the manager to be an example of this when he says that he never gets sick because there is nothing in him. On the same perspective, he refers the brick maker to be a paper Mache. He describes the as the empty vessels that cannot have any feeling in them, and they think shallowly. He relates the emptiness in Kurtz and the brick maker and relates their minds in a way that they dont contain any substance at all. ConclusionAs explained in the novel, the character can be influenced also by several factors. There can also be a relationship between the surface character and the inner character, whereas at other times it can be different. For instance, the color of Europeans portrays some light in them and can describe the inner lightness in them, but this is contrary in the case of Kurtz who has the dark heart. The other hand Marlow also portrays both sides of lightness both internal and on the surface. The greedy dark hearted Europeans moves to Africa to exploit the natives who always have the light heart in contrary to the color they portray. In conclusion, the surface character can speak the inner of any person, and at other times, these can easily mean two different things. Africans despite their dark color are also light and good-hearted and Europeans like Kurtz are white but dark-hearted. When the European countries got civilized, individuals like Kurtz went to different countries in different continents to continue with their impunity towards people. This show how the characters differ in different people, not all people will have to adopt the same ways of doings things, some even resist on the right ways and choose to do the wrong things.